India’s Largest Clothing Market Remained Unbranded For A Reason. That Reason No Longer Exists.
By Sailesh Agarwal, Managing Director, Forcas Studio Limited New Delhi [India], November 5: In 2008, a formal shirt priced at ₹199 was placed on the shelf at a Reliance Fresh store. It sold. What stood out was not the price, but the customer’s expression as he examined the stitching, seemingly looking for a catch. Years […]
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