LUX Champion breaks away from the usual comfort conversation with a cheeky monsoon campaign
The brand’s #SayNoToGiliChaddi campaign turns the everyday problem of damp underwear during monsoon into an open, humorous conversation, highlighting the LUX Champion Stretch Collection’s up to 5X faster drying proposition. Mumbai (Maharashtra) [India], September 10: While innerwear advertising has traditionally focused on comfort, fit and fabric, LUX Champion is taking a more direct and playful […]
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