Tag: Aadyam Handwoven Aditya Birla

Aadyam Handwoven Celebrates #HeirloomsForTheFuture With Their Collaboration With Konkona Sensharma

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Mumbai (Maharashtra) [India], April 14: In a cultural moment where authenticity is becoming the new luxury, Aadyam Handwoven, the corporate social enterprise from the House of Aditya Birla, celebrates its continued collaboration with acclaimed actor, filmmaker, and friend of the brand, KonkonSensharma. Rooted in a shared commitment to authenticity, cultural continuity, and meaningful storytelling, this […]

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CULTUREBEYONDTEXTILES

Beyond The Loom: Aadyam Handwoven Brings Craft, Music And Storytelling Together With #Culturebeyondtextiles, A Platform Celebrating India’s Living Heritage

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New Delhi [India], April 01: Aadyam Handwoven, the corporate social enterprise from the house of Aditya Birla Group, has unveiled #CultureBeyondTextiles, a pioneering initiative that reimagines culture as an interconnected tapestry of artistic expressions. Rooted in the belief that culture is not singular but an evolving amalgamation of forms, the campaign extends Aadyam’s vision beyond textiles to […]

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