Kolkata (West Bengal) [India], April 10: Emerging as a dynamic player in India’s growing sports ecosystem, Sports Dunk, a 360-degree Sports PR and Event Management company, has been steadily expanding its presence across leagues, franchises, and athlete management since its establishment in 2021.
Founded by sports journalist-turned-entrepreneur Lakshmi Kant Tiwari along with rising entrepreneur Pritesh Jain, Sports Dunk was created with the vision of providing integrated communication, public relations, and event solutions to the rapidly evolving sports industry in India.
Over the years, the company has worked with a diverse portfolio of sports properties, including leagues such as the Uttar Pradesh Kabaddi League and the Kabaddi Champions League. Sports Dunk has been actively involved in managing media relations, social media strategies, and crisis communication for its clients while ensuring strong visibility across traditional and digital media platforms.
Sports Dunk has also collaborated with celebrity-backed sports franchises. Among them is Dynamic Dynamos, a team from Celebrity League 10, owned by popular singer Akhil Sachdeva. Through its strategic communications approach, the company helped build brand visibility and audience engagement for the franchise.
Apart from PR and communications, Sports Dunk has also played a proactive role in facilitating opportunities for athletes. The company has helped connect promising athletes with the Dream Sports Foundation, enabling financial support and encouragement for athletes such as Bharat Chhikara and Shiba Maggon.
Speaking about the vision of the company, founder Lakshmi Kant Tiwari said,
“India’s sports ecosystem is growing rapidly, and there is a strong need for professional communication and event management support for leagues, athletes, and sports properties. Sports Dunk aims to bridge that gap by providing strategic PR, digital media management, and event execution.”
With an expanding network across athletes, sports leagues, brands, and media platforms, Sports Dunk continues to position itself as a trusted partner for sports communication and event management in India.
About Sports Dunk
Founded in 2021, Sports Dunk is a sports-focused PR and event management company specializing in media relations, digital campaigns, crisis management, and event execution for sports leagues, franchises, athletes, and brands.
