Online T-shirt retailer Ciyapa aims PAN India expansion

August 10:  Indore-based Ciyapa, an online retailer of high-quality and trendy but affordable T-shirts for men and women, is looking to expand.

Founded by Yogesh Khasturi, Ciyapa deals in categories such as solid men’s T-shirts, solid women’s T-shirts, couple T-shirts, printed T-shirts, and combo T-shirts. It is mainly targeted at young buyers and aims to become the preferred T-shirt brand of college goers and young professionals who are on the hunt for a new outfit every day.

“Ciyapa was founded to meet the need for pocket-friendly but high-quality apparel. Ciyapa’s USP is trendy designs and colour combinations at affordable rates, and we are amazed by the response the brand has received over the years. We are working on expanding our product line, which will enable us to meet the demands of our customers,” said Mr. Khasturi, the CEO of Webiators, the parent company of Ciyapa.

“The youth have been our target customers so far, but we believe there is a large untapped potential to cater to customers in other age groups. We are in the process of expanding our product offerings that will be the perfect fit for younger as well as older customers. But, what will remain unchanged is our commitment to offering high-quality tees at the most competitive rates,” Mr. Khasturi, who specialises in e-commerce and brand building, said further.

In addition to its core offering of high-quality T-shirts, Ciyapa has also managed to build a sizeable customer base by offering amazing deals and discounts such as coupon codes and offers on prepaid orders.

Mr. Khasturi started Webiators in the year 2017 as a Magento/Shopify development and digital marketing company. In the last five years, it has emerged as a leading Magento development company with experience in working with different Magento versions. With an extensive portfolio of services such as Magento extension development, Magento store migration, customisation, upgrade to marketing and SEO, Webiators help clients accelerate their business efficiency. It also works on various other technologies such as Shopify, WordPress, PHP, and many more.

Webiators works with e-commerce players to optimise their performance and helps merchants grow faster and influence customers with its top-notch Magento extensions and services that deliver enhanced user experience, advanced functionality, wider reach, enhanced visibility, website compatibility, and more to ensure a satisfying user experience every single time.

Considering Mr. Khasturi’s deep insights and expertise into how e-commerce works and realising what works and what doesn’t, the foray into e-commerce with the launch of Ciyapa was a natural diversification for the company. In a short span of 1 year, Ciyapa has established itself as a successful apparel brand courtesy of the founder’s growth mindset, drive, and determination.

Also, Ciyapa is all set to launch its mobile app for Android and iOS.

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-up18news/pnn