New Delhi [India], April 20: India is home to over 2.5 million montesied content creators, who influence over $400 billion in consumer spending, expected to cross $1 trillion by 2030, according to a BCG report. But behind this rapid growth, one challenge has remained consistent: access to the right tools. For many aspiring creators, especially outside […]
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Mumbai (Maharashtra) [India], November 20: India’s creator economy is in the middle of a major shift — one that’s no longer centred around metros. According to a recent Boston Consulting Group (BCG) report, close to 2–2.5 million monetized content creators are already influencing about $350–400 billion in consumer spending. By 2030, that number is expected […]
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New Delhi [India], September 18: India’s fast-growing creator economy just got a powerful upgrade. StudioBackdrops, the country’s leading platform for photography, videography, and audio gear, has introduced portable on-camera flashes—Xtend 10 and Xtend 12—along with a range of lens filters, OptiX, under the AriesX brand. Designed for convenience and versatility, these news products will support creators to […]
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New Delhi [India], September 11: In 2025, YouTube is flooded with content—between 2.6 to 3.6 million videos uploaded every single day, according to the latest Notch Rank report. With creators competing for the same few seconds of audience attention, the battle is no longer just about what you say, but how you present it. Industry […]
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New Delhi [India], August 13: AriesX, India’s youngest and fastest-growing brand in lighting, camera, and studio equipment, is launching its new Light Kits under the “Made to Light” campaign. To mark this launch, AriesX is organizing a giveaway open to anyone who purchases an AriesX product — online or offline — from 1st August 2025 […]
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