Beyond The Loom: Aadyam Handwoven Brings Craft, Music And Storytelling Together With #Culturebeyondtextiles, A Platform Celebrating India’s Living Heritage
New Delhi [India], April 01: Aadyam Handwoven, the corporate social enterprise from the house of Aditya Birla Group, has unveiled #CultureBeyondTextiles, a pioneering initiative that reimagines culture as an interconnected tapestry of artistic expressions. Rooted in the belief that culture is not singular but an evolving amalgamation of forms, the campaign extends Aadyam’s vision beyond textiles to […]
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