Beyond the Hype: How CHNKS Is Building an Indian Sneaker Brand Around Everyday Loyalty
New Delhi [India], August 15: In a footwear market increasingly shaped by celebrity launches, limited drops, influencer campaigns, and fast-moving trends, building a lasting brand requires more than generating attention. For Mumbai-based CHNKS, founded by Aakanksha Rathod, the focus has been on a different measure of success: creating footwear that customers genuinely want to wear, recommend, […]
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