Birla Century announces launch of new home bedding ethnic collection ‘Virasat’ to highlight India’s artistic legacy
Ashish Mehrishi, CMO, Birla Century & R.K. Dalmia, Sr President & Wholetime Director, Birla Century Mumbai (Maharashtra) [India], July 11: After a stellar entry into the home bedding segment with the launch of Hill & Glade earlier this year, Birla Century’s home division has announced the launch of Virasat – a collection that aims to […]
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