The Unstop Anti-Apology Playbook: How Ankit Aggarwal Turned Backlash Into a Brand-Trust Moment
New Delhi [India], September 4: For most companies, the standard response to online criticism follows a predictable script: acknowledge briefly, apologise generically, and quietly retreat. Ankit Aggarwal, Founder and CEO of Unstop, chose a different path and in doing so, offered a rare, instructive example of how founders can convert public criticism into brand credibility. […]
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