New Delhi (India), March 23: Building a transparent environment to facilitate product purchase is the biggest aim of any business entity. Especially in the tractor industry, farmers demand new ways out for further streamlining in the agri ecosystem and need more clarity on tractor prices. Global 4WD tractor expert ‘Solis Yanmar’ has adopted a radical approach to take farmer’s trust to new peaks altogether and has become the 1st multi-national(MNC) tractor brand in India to showcase prices on its official website. This breakthrough move in the tractor industry is led by Solis Yanmar will assure them ‘Khushiyan Apki, Zimmedari Humari’ and give farmers choose their favourite tractor with more transparency.
Sharing his thoughts on the unique move, Mr Raman Mittal, Joint Managing Director, International Tractors Limited, said, “Solis Yanmar journey since inception has remained extraordinary and we believe tractor purchase is one the biggest decision in a farmer’s life that highly required price transparency. By revealing tractor prices on the official website, Solis Yanmar will be 1st tractor multi-national (MNC) that is leading an exciting phase of transformation in the Indian tractor industry and making sure farmers get what they truly deserve. Powered by 100 years of Japanese technology expertise, we already offer Solis Promise for supreme farmer satisfaction and are strengthening our position as the ‘Global 4WD expert’. We have continued to follow our no-holds-barred approach to offer premium technology in our tractors which will ensure farmers Khushiyan Apki, Zimmedari Humari.’
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