Mumbai (Maharashtra) [India], November 11: For 127 years, Miele has built its reputation on quality, innovation and a commitment to engineering products designed to last. Founded in Germany in 1899, the family-owned company continues to bring its philosophy of Immer Besser, meaning “Forever Better”, to the development of premium domestic appliances. In laundry care, this translates into technologies designed not only to clean clothes effectively, but also to help preserve their quality and simplify everyday garment care.
From everyday garments to delicate fabrics such as wool and silk, effective laundry care depends on more than cleaning alone. The right detergent, precise dosing, appropriate washing programmes and thoughtful fabric-care technologies all play a role in maintaining clothing over time. Miele brings these elements together through its range of washing machines, combining German engineering with intelligent technology and user-focused convenience.
Precision detergent dispensing with TwinDos is a key innovation in Miele laundry care, its automatic detergent dispensing system. Available in the Miele WWV980 WPS Passion washing machine, TwinDos automatically dispenses Miele UltraPhase 1 and UltraPhase 2 detergents at the appropriate stages of the wash cycle.
By automatically dosing detergent according to the laundry load and selected programme, the system helps avoid unnecessary detergent use while delivering effective cleaning. Miele states that TwinDos can save up to 30% detergent compared with manual dispensing under specified test conditions.
For garments that require more specialised treatment, CapDosing offers another level of convenience. Specially portioned capsules containing detergents, fabric care products or additives are dispensed at the appropriate point in the wash programme, making it easier to select a suitable care solution for particular textiles.
Miele WWV980 WPS Passion: Advanced care, thoughtfully engineered. The Miele WWV980 WPS Passion brings together several of the brand’s distinctive laundry care technologies in a premium 9 kg front-loading washing machine with a maximum spin speed of 1,600 rpm.
Its SteamCare technology helps reduce creasing, refresh garments and reduce the need for ironing. Steam functions provide an additional option for garment maintenance, helping simplify care between washes where appropriate.
For consumers with busy schedules, QuickPowerWash delivers thorough cleaning in just 49 minutes for a 4 kg load under the specified programme conditions. PowerWash combines effective cleaning with efficient resource use, while SingleWash is designed for smaller loads, helping reduce the time and resources required when washing individual garments or a few items.
The machine features an intuitive M Touch display, allowing users to navigate its functions through tapping and swiping. With Miele@home, users can connect the appliance to their home network and access supported functions through the Miele App, adding flexibility to their laundry routines.
Effective November 1st 2026, Miele India has been offering six months’ worth of free Miele detergents (TwinDos) with the purchase of the Miele washing machine model WWV 980 WPS Passion. The offer includes three units of UltraPhase 1 and two units of UltraPhase 2, equivalent to a six-month supply of detergents. The offer is valid across all Miele outlets in India spanning 14 cities with an Exclusive showroom at Plaza Mall, Gurugram.
Care tailored to different fabrics. Different garments have different care requirements. The WWV980 WPS Passion offers dedicated programmes for woollens, silk, delicates, shirts, sportswear and outerwear, allowing users to select settings suited to the textiles being washed.
Its honeycomb drum is designed to help fabrics glide gently during the wash cycle. Combined with specialised programmes and appropriate detergent selection, this supports Miele’s approach to effective cleaning and considered fabric care.
Additional features such as AddLoad allow users to add or remove individual items during a wash cycle without restarting the programme. Integrated drum lighting also makes it easier to check the drum when unloading laundry.
Performance with a focus on efficiency and durability, Miele’s approach to laundry care brings together cleaning performance, convenience, durability and resource efficiency. The WWV980 WPS Passion carries an A energy-efficiency rating under the applicable product rating system and features automatic load recognition to adjust resource use according to the laundry load.
Its additional hot-water connection can also make use of externally heated water, including solar-heated water where the installation permits. Miele states that this can reduce energy costs by up to 65% under its specified comparison conditions.
These technologies reflect the company’s broader philosophy of developing appliances that combine practical everyday benefits with carefully considered engineering, backed by a commitment to quality and long-term use.
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