India’s dessert industry is witnessing a wave of new brands, but few are redefining traditional categories the way KRIMMY THICKSHAKES is doing.
Founded in Hyderabad in 2022, the company has introduced a bold concept that treats thick shakes as indulgent desserts rather than simple beverages.
With its unique menu and premium positioning, the brand is now preparing for wider expansion.
A New Approach to Thick Shakes
The idea behind KRIMMY THICKSHAKES is built around a simple philosophy: thick shakes should be rich enough to be eaten with a spoon.This concept sets the brand apart from traditional milkshake outlets.Each serving is designed to be dense, layered and packed with premium ingredients, making it more comparable to a dessert than a drink. The brand encourages customers to enjoy the product slowly, appreciating the flavors and textures in every bite.
Signature Fusion Flavors
The menu features several innovative thick shakes inspired by both Indian and global desserts. Among the most popular are Motichoor ThickShake, Kaju Katli ThickShake and Rasmalai Fusion. These flavors take inspiration from traditional Indian mithai and transform them into modern dessert experiences.
Internationally inspired options like Brownie Biscoff and Tiramisu ThickShake add a global dimension to the menu.This fusion approach allows the brand to appeal to a wide range of customers.
Expanding the Dessert Menu
In addition to thick shakes, KRIMMY THICKSHAKES offers several complementary dessert items. The menu includes hot chocolate, premium cold coffees and hot melting brownies. By offering multiple dessert choices, the brand positions itself as a destination for indulgence. This strategy helps attract both individual customers and groups looking for a dessert outing.
Entrepreneurial Leadership
The brand was founded by entrepreneur Reshaf Khandelwal, who has a background in finance and marketing. After completing his BBA from GITAM University, he focused on building a scalable food business.His approach combines creativity in product development with structured operational planning. Originally from Rayagada in Odisha and now based in Hyderabad, Khandelwal has built the brand with long-term growth in mind.
Franchise Opportunities and Future Plans
As KRIMMY THICKSHAKES grows, the company is exploring partnerships and franchise opportunities. However, the leadership emphasizes that it seeks committed partners rather than passive investors. Potential partners are expected to share the brand’s dedication to quality, operational discipline and customer satisfaction.
This careful approach to expansion is intended to protect the brand’s reputation while scaling its presence. A Brand Focused on Indulgence
KRIMMY THICKSHAKES represents a new generation of dessert brands that prioritize experience and indulgence.
By redefining what a thick shake can be, the company has created a niche in the rapidly evolving dessert market.With its distinctive concept and strong growth strategy, the brand is positioning itself as a major player in India’s premium dessert segment.
