Neeraj Khanna, Founder and CEO, Oxper Martech, on the Current State of B2B Marketing
New Delhi (India), January 05: Leaders in the B2B marketing space have been jolted to a new reality. They have begun to realise how instant access to information changes the modern B2B buying cycle. Instead of being passive recipients of one-way communication, B2B customers are now in the driver’s seat, empowered and armed to the […]
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