Why Shiprocket Is Good in Betting India’s D2C Growth Will Be Won at Checkout
New Delhi [India], April 16: Customer acquisition costs for Indian D2C brands have tripled since 2021. Conversion rates, however, remain flat. The gap points to a familiar but overlooked problem: what happens after a customer clicks “Add to Cart.” For years, checkout was treated as a technical step. Today is the decisive moment when intent […]
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