The Branding Dichotomy: Accessibility vs. Aspirationality By Ria Shah
New Delhi (India), May 29: As a creative strategist, diving into branding means unraveling the unique stories woven into the fabric of different cultures. In India and the USA, two distinct narratives emerge, each reflecting how brands connect with people’s lives. In India, accessibility takes center stage, resonating with the chorus of inclusivity amidst a […]
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