Why Don’t Instant Noodles Taste Gujarati? Ahmedabad Company Bets on Regional Flavours to Crack India’s Noodle Market
Ahmedabad (Gujarat) [India], June 25: Instant noodles have become one of India’s most popular convenience foods, enjoyed by millions across age groups and geographies. Yet despite India’s rich culinary diversity, most noodle flavours available in the market continue to follow a familiar formula—spicy masala, schezwan, or Indo-Chinese-inspired seasonings. An Ahmedabad-based food company believes there is […]
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