Adskate Archives - Up18 News

Recession and effects on the digital marketing ecosystem

July 7, 2022July 7, 2022up18news

Akaash Ramakrishnan, Co- Founder & COO, AdSkate July 7: The global economy is in entering into a recession state. Recently the S&P 500, the stock market index for the top 500 performing companies in the United States, confirmed that the market is in a bear market state. The United States is currently the world’s largest […]

Understanding the impact of Cookieless targeting in digital advertising

June 9, 2022June 9, 2022up18news

Mr. Akaash Ramakrishnan, Co-Founder and COO, Adskate New Delhi (India), June 9: The pandemic forced people to work from home and created a work-life culture that is now considered a norm. Additionally, people began consuming more video content through the pandemic. In 2020, it was estimated that 9 out of 10 viewers wanted to view […]