New Delhi [India], November 13: In the era of the new normal, clients are continuously ‘on the go’; thus, digital marketing channels, such as AI, data analytics, and mobile optimisation, are becoming the new way in which brands engage with the clients. Within this emerging landscape where clients are being offered tailor-made experiences and smart […]
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New Delhi [India] October 17: Marketing has transcended from being a purely creative pursuit to a strategic business growth and profitability driver. Data and analytics have indeed redefined the very nature of how companies are now relating to their audiences, and hence, financial teams play a much bigger role in supporting the digital space than […]
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New Delhi [India], October 4: Staying apace with evolving trends in the realm of mobile marketing, like AI-driven personalisation and navigating the umbrella of privacy regulations, is crucial for every brand that wishes to thrive in the digital age. We had the opportunity to speak with Kumar Saurav, the Chief Strategy Officer of a leading […]
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In an era where artificial intelligence increasingly shapes our digital experiences, we stand at a critical crossroads of technological promise and ethical peril. New Delhi [India], August 24: In an era where artificial intelligence increasingly shapes our digital experiences, we stand at a critical crossroads of technological promise and ethical peril. This compelling interview with Delphin Varghese, Co-founder […]
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New Delhi (India), May 3: Digital marketing had always been a game changer, and its impact was well evident even before the covid 19 pandemic. The pandemic, however, propelled the growth of digital platforms as businesses recognised the importance of maintaining a solid online presence to stay connected with their audience. Also, the rampant availability […]
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Kumar Saurav (Head – Global Mobile Business), Delphin Varghese (Co-Founder & Chief Business Officer), Aditya Jangid (Founder & Director) and Abbhinav R Jain (Co-Founder & Chief Operating Officer) New Delhi (India), May 2: The digital marketing segment has witnessed a tremendous upsurge in the post-pandemic era. But the digital sphere dominated almost every aspect of our […]
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