New Delhi [India] September 3: Poshak Chikan Studio is more than a brand; it’s a celebration of tradition and a testament to entrepreneurial spirit. Founded in 2020 by Sanaullah Siddiqui and Shahnara Siddiqui, Poshak began as a small venture in a modest room during the challenging times of the lockdown. With no initial investment and driven solely by passion and perseverance, this dynamic duo set out to revolutionize the world of Lucknowi Chikankari.
The Genesis of a Brand
Sanaullah Siddiqui, born in 2001 in Lucknow, India, grew up in a lower middle-class family with no business background. Despite the challenges of leaving college and starting from scratch, his resolve to make a mark in the world of fashion remained unshaken. Alongside his best friend Shahnara Siddiqui, who shared his vision, Sanaullah Siddiqui embarked on a journey to preserve and promote the rich artistry of Lucknowi Chikankari, a traditional embroidery technique renowned for its intricate craftsmanship.
Before establishing Poshak, Sanaullah Siddiqui spent two years working in a Chikankari manufacturing firm. During this time, he observed several pressing issues: the impact of fast fashion on local artisans and the proliferation of inauthentic machine-embroidered products. These challenges fueled his determination to create a brand that not only addressed these issues but also celebrated the authenticity of Chikankari.
Poshak’s Mission and Impact
Poshak Chikan Studio is dedicated to offering 100% handcrafted Lucknowi Chikankari clothing, ensuring that every piece reflects the rich cultural heritage of Lucknow. The brand’s mission goes beyond just selling clothing; it aims to provide valuable employment opportunities to local artisans and elevate the art form on a global scale. By focusing on authenticity and quality, Poshak has carved out a niche in the fashion industry, setting itself apart from competitors who may compromise on traditional craftsmanship.
In a short span, Poshak has achieved remarkable success. From its humble beginnings, the brand has grown exponentially, reaching an impressive annual revenue of ₹5 crore. This growth is a testament to the founders’ commitment to preserving traditional artistry while adapting to modern demands.
Brand Growth and Recognition
Despite starting with zero external funding, Poshak has managed to make a significant impact. The brand’s dedication to its core values—authenticity, quality, and artisan support—has resonated with customers and industry experts alike. Recently, Poshak gained further recognition by participating in the Ekumbh event organized by UniCommerce, where Sanaullah Siddiqui was invited as a panellist. This prestigious event provided a platform to share Poshak’s journey and highlight its contributions to the fashion industry and the local artisan community.
The Future of Poshak
Looking ahead, Poshak aims to continue its mission of promoting Lucknowi Chikankari on a global stage. The brand’s short-term goals include educating consumers about the intricacies of authentic Chikankari and expanding its reach in the daily and party wear segments. Long-term, Poshak aspires to become a global ambassador for Lucknowi Chikankari, showcasing the artistry and craftsmanship of this traditional technique to a wider audience.
Poshak Chikan Studio’s success story is a powerful reminder of how dedication, innovation, and respect for tradition can lead to remarkable achievements. For those interested in exploring Poshak’s exquisite collection and supporting a brand that values authenticity and artisan welfare, visit Poshak Chikan Studio.
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