Iraaloom: Weaving Sustainability into Every Thread of Tradition

Founded by Harsha Puthusserry and Nithin, Iraaloom bridges the gap between heritage and sustainability in the arts and crafts sector. What began as a passion project in 2018 has evolved into a leading platform for handmade, eco-friendly products, empowering artisans while embracing technological innovation.

At its core, Iraaloom is committed to slow, steady, and sustainable growth, ensuring traditional craftspeople receive fair recognition and economic empowerment. By integrating authenticity tracking and AI-powered traceability, the brand combats mass-produced, low-cost imports, guaranteeing every product’s verified, handmade origin.

Founders’ Journey & Visio

Harsha Puthusserry, an artist and entrepreneur, transformed Iraaloom from a small initiative into a national success. A firm believer in craftsmanship, sustainability, and empowerment, she has led the brand through challenges, leveraging technology while preserving traditional art.

Nithin, the strategic backbone of Iraaloom, has been instrumental in operations, market expansion, and financial structuring. His expertise in business scaling has facilitated collaborations with leading retailers, institutions, and sustainability-driven investors.

Mission

Iraaloom is dedicated to reviving and sustaining India’s rich craft heritage by enabling artisans with modern tools, fair wages, and a global platform. The goal is to create a circular economy where handcrafted products are valued, artisans are empowered, and sustainability is integral to business operations.

Vision

To be India’s most trusted and impactful brand for sustainable, handmade, and artisanal products, ensuring traditional craftsmanship thrives alongside innovation and ethical business practices.

Business Model

Iraaloom operates through a dual business model (B2B & B2C) to ensure sustainable, handcrafted products reach diverse customers.

B2B Excellence—Collaborating with top brands like Tanishq by Tata, Taj Group of Hotels, Microsoft, Malabar Gold, and more, Iraaloom offers customized, eco-friendly corporate gifting solutions aligned with premium businesses’ values.

B2C Reach—Carefully curated collections are available on ONDC, GeM, Amazon, and Iraaloom’s own platform, making conscious gifting accessible to individual buyers.

By maintaining a strong presence in both corporate and retail markets, Iraaloom upholds tradition, artisan empowerment, and sustainability, ensuring every purchase supports a greener future.

Innovations & Social Impact

• AI-Driven Authenticity Tracking—Ensuring transparency and combating counterfeit handicrafts through AI-based product verification.

• Livelihood Generation for Artisans—Directly benefiting over 500 artisans through fair wages and global market access.

• Women Empowerment—With 70% of artisans being women, Iraaloom fosters financial independence and sustainable careers.

• Eco-Friendly Production—Emphasizing zero-waste packaging, sustainable raw materials, and biodegradable alternatives.

Looking Ahead

Iraaloom aims to:

• Expand into international markets, bringing Indian handicrafts to a global audience.

• Integrate blockchain technology for enhanced transparency in artisan payments and product tracking.

• Launch training programs to equip artisans with digital skills for better sales and branding.

• Strengthen partnerships with climate-tech and sustainability startups to minimize environmental impact.

Conclusion

Iraaloom is more than a business—it’s a movement. A movement to preserve heritage, empower artisans, and build a sustainable future. With its ethical foundation, technology-driven innovation, and commitment to sustainability, Iraaloom is redefining the future of handicrafts and responsible business.

For more information, visit – https://iraaloom.com/

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