Mumbai, Maharashtra (India), January 13, 2025: When MTV Hustle’s top rappers and social media sensations like Rahul Sinha, Raj Gehani, Rijul Behl, Emran Khan, Rohit Anand and many more step out in their streetwear, one brand consistently dominates their wardrobe: Peplos Jeans. What began as a strategic collaboration has transformed into a full-blown influencer phenomenon that’s redefining Indian streetwear.
The brand’s breakthrough came through its strategic partnership with MTV Hustle Artists, where performers like Wicked Sunny and Super Manik showcased the brand’s versatility on national television.
“Peplos Jeans is a statement,” says Sana Praveen, a co-founder of Peplos Jeans. “For influencers constantly working between shoots, events, and street performances, comfort and style are non-negotiable.”
The foundation of Peplos Jeans’ strategy is fabric innovation. Each garment undergoes rigorous testing, with moisture-wicking fabrics and reinforced stitching that can withstand the unpredictable creator lifestyle. The size ranges from 28 to 40, ensuring inclusivity, a factor that resonates strongly with the diverse influencer community.
The brand’s pricing strategy starts at ₹500, making high-quality fashion accessible to both emerging and established content creators. Its extensive range – from baggy cargo pants to statement hoodies – provides influencers with a complete wardrobe solution that transitions from street performance to social media content.
Co-founders Sana Praveen and Masoom Anwar, both engineers by profession, approached fashion with a data-driven mindset. Their weekly design updates ensure that influencers always have fresh, trend-setting options. The brand’s winter collection, featuring fleece-lined hoodies and sweatshirts, has become a staple for creators across different genres.
By aligning with artists who represent raw talent and urban expression, Peplos Jeans positioned itself as more than a clothing brand – it became a cultural movement. “We’re providing a canvas for self-expression, a uniform for the creative generation,” says co-founder Masoom Anwar.
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