From Gwalior to Bollywood – Subodh R Singh’s Journey as a Marketing Maestro
Singh has marketed some of the biggest hits in Bollywood, including Sand Ki Aankh, Aiyari, and Sehzada. For Sand Ki Aankh, he took the cast and crew to Ramleela Maidan for a promotional event. He has also organized successful promotional activities in Burj Khalifa, Dubai, and various other countries. For the upcoming film Sehzada, he plans to promote it in the Rann of Kutch.
Singh’s success can be attributed to his approach to city promotion. He believes in designing events that are impressive and aligned with the theme of the film. This approach has proven successful, as evidenced by the box office collections of the films he has marketed.
Apart from his success in the film industry, Singh and his team have also played an important role in shaping the careers of domestic and international talent. Their client list includes production and distribution companies like Fox Searchlight Pictures Inc, Eros International, Reliance Entertainment, and industry players like PVR, INOX, and Carnival Cinemas, among others.
Subodh R Singh shared said that “When we work on the city promotion of a film, the first focus is to reach out to a large crowd. Another important objective is to design the event according to the theme of the film in an impressive manner. Subodh R Singh’s journey from Gwalior to becoming a marketing maestro in Bollywood is an inspiration to many. His innovative ideas and unique approach have revolutionised the way films are marketed in the industry.
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