New Delhi [India] August 29: In the spirit of Yves Saint Laurent, who redefined modernity with uncompromising audacity, YSL Beauty, the iconic luxury beauty brand, continues its mission to empower and inspire women worldwide. With this mission at its core, YSL Beauty proudly announced the launch of YSL Beauty Makeup in India. This marked the beginning of a thrilling new chapter as the brand brought its legendary boldness and avant-garde style to the subcontinent.
A NEW ERA OF BEAUTY: YOUNG, EDGY, LUXURY
YSL Beauty Makeup’s introduction in India promises an electrifying and unapologetic experience. Known for its cutting-edge approach, YSL Beauty champions youth as an attitude, encouraging bold and authentic expressions of individuality. This launch redefines beauty standards with iconic products and initiatives aimed at making a profound societal impact.
MAKEUP ICONS
YSL Beauty presented its legendary makeup collection, renowned globally as must-haves in every beauty repertoire:
Touche Éclat Radiant Touch: The iconic highlighter that delivers instant luminosity for a radiant complexion.
Rouge Pur Couture Lipstick: A luxurious range in bold, daring shades, tailored to complement Indian skin tones and make a powerful statement.
All Hours Foundation: A long-wear foundation providing flawless coverage and a matte finish, ensuring confidence from morning to night.
Lash Clash Mascara: A couture mascara delivering extreme volume and intense color, featuring an oversized brush and a long-lasting, fragrance-free, paraben-free formula.
CELEBRATING YOUTH, AUDACITY, AND AUTHENTICITY
YSL Beauty Makeup embodies energy, creativity, and audacity. It invites individuals to live fully, experiment boldly, and embrace their uniqueness. The brand’s spirit encourages everyone to dare, to be different, and to assert their singularity with confidence and authenticity, living life on their own terms.
YSL Beauty Makeup products are available exclusively on Nykaa.com and select Nykaa Luxe doors for two months. This approach ensures that customers across India can easily access and experience YSL Beauty Makeup. The brand plans further expansion with standalone stores, offering a comprehensive brand experience including the iconic women’s fragrance, Libre, and a powerful men’s collection alongside an exciting makeup assortment.
Stephan Bezy, YSL Beauty International General Manager says: We were deeply honored to introduce YSL Beauty Makeup to the vibrant and culturally rich market of India. This launch was a significant milestone for us, as we brought our unique blend of luxury, innovation, and Parisian elegance to a nation with such a profound beauty heritage. We were excited to celebrate everyone’s unique beauty in India, and we humbly look forward to empowering individuals to express their unapologetic vision of beauty through the iconic YSL Beauty products.
ABOUT YSL BEAUTY
Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now.
ABOUT L’ORÉAL INDIA: L’Oréal India has been present in the country as a wholly-owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is present in all distribution channels with 12 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent) and CeraVe in pharmacy and chemist channels.
L’Oréal India employs over 1,700 people across its headquarters in Mumbai, four regional offices, two manufacturing facilities in Chakan (Pune) and Baddi (Himachal Pradesh), and Research and Innovation facilities in Mumbai and Bengaluru. Website: www.loreal.co.in, Follow us on Twitter, Facebook, Instagram, and LinkedIn.
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