Showcasing the Liquid Collection by Tom Dixon, Quantum Flush, and the World’s First 100% Recyclable Washbasin, VitrA Reinforces Its Commitment to Sustainability and Innovation at India Design Mumbai 2024
Mumbai (Maharashtra) [India],September 27:VitrA Bathrooms India made an unforgettable impression at the recently concluded India Design Mumbai. Renowned for its cutting-edge bathroom solutions, VitrA captivated attendees with its latest innovations, including the Liquid Collection, Quantum Flush, and the world’s first 100% Recyclable Washbasin.
One of the event’s highlights was the VitrA Liquid Collection by Tom Dixon, a masterpiece that blends form and function seamlessly. Inspired by organic shapes and soft curves, this collection embodies fluidity and harmony in bathroom spaces. Featuring all-white ceramics paired with bold brassware in striking gloss black or classic chrome, the Liquid Collection offers a timeless, versatile design that fits effortlessly into any interior. The rounded forms, integrated ceramic countertops, and lighting evoke a sense of serenity, making the bathroom a personal sanctuary. Every piece in the collection, from washbasins to sculptural stools, reflects Dixon’s signature style, adding modern elegance to both indoor and outdoor spaces. The expressive taps and showerheads, featuring conical elements, complete this visually captivating series.
At the event, VitrA’s Quantum Flush also stood out as a game-changer in water conservation and performance. Featuring advanced laminar flow technology, this innovative system ensures a powerful yet quiet flush, significantly reducing noise and turbulence compared to standard toilets. Prioritizing both efficiency and eco-consciousness, VitrA has set a new benchmark in the sanitaryware industry.
Another showstopper was the Recyclable Washbasin, crafted entirely from sustainable materials. This eco-friendly product aligns with modern environmental concerns, supporting a circular economy by reducing waste and minimizing resource consumption. The Recyclable Washbasin not only enhances bathroom aesthetics but also reflects VitrA’s strong commitment to sustainability.
Speaking on the occasion, Mr. Tirthankar Sarkar, Sr. Country Manager, VitrA Bathrooms India, stated, “At VitrA, our mission is to push the boundaries of design and functionality while keeping sustainability at the core. The Quantum Flush and Recyclable Washbasin exemplify our dedication to offering innovative solutions that cater to modern needs without compromising environmental responsibility. India Design Mumbai has provided an ideal platform to showcase these innovations to a design-conscious audience.”
Alongside these groundbreaking products, VitrA presented its latest designer collections, including the popular Plural, Suit, and Root series, demonstrating its ongoing commitment to blending functionality with style.
VitrA’s participation at India Design Mumbai 2024 underscored its leadership in the bathroom industry, reaffirming its position as a brand that consistently delivers luxury, sustainability, and innovation in bathroom design.
For those who missed the event, stay connected with VitrA through its website and social media channels for updates on its latest innovations and future exhibitions.
Website: http://www.vitra-india.com/
Toll-Free Number: 18001231134
Instagram: https://instagram.com/vitrabathroomsindia
About VitrA
VitrA is a leading brand of Eczacıbası Building Products Division, a prominent Turkish industrial group with 42 companies and over 12,500 employees. The company’s core sectors are building products, healthcare, and consumer products. VitrA is one of the only brands in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain tiles in over 75 countries worldwide.
Designer and manufacturer of every essential element in the bathroom, the Eczacıbaşı Building Products Division has an annual capacity of 6.9 million units of ceramic sanitaryware, 30 million square meters of ceramic and porcelain tiles, 2 million taps, 350,000 bathtubs and shower trays, 795,000 modules of bathroom furniture, 1 million concealed cisterns, and 1 million accessories. Revolutionizing bathroom fittings in India, VitrA has a strong distribution channel with more than 130 dealers across the country, covering all major cities.
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