VIRAASAT- Celebrating Handwoven Saris of India

Ministry of Textiles, Government of India is organizing the Mega event “Viraasat Sari Festival 2024”, from 15^th – 28^th December 2024, at Handloom Haat, Janpath, New Delhi.

During 2022-23 and 2023-24 “Virasat Sari Festival” was celebrated and was a big hit with an impressive footfall of approx 20,000 footfalls, across age-groups, brought much needed attention to the sector.

In continuation to the series of the events, the third edition of “Viraasat Sari Festival 2024” will be having special focus for Handloom Saris of various parts of nation and will bring together handloom weavers of country, sari designers and sari lovers and buyers. The event will showcase the Handloom heritage of India.

The event will be celebrated both the tradition as well as potential of the Handloom Sector in its full strength. The event will likely to put renewed focus on the age-old tradition of Sari weaving and thereby improve earnings of the handloom community.

The highlights of the event are as following: –

• 90 stalls (Total 23 States representing Handloom and Handicrafts) to directly retail the Handwoven sarees.  
• 72 Handloom (18 states representing)
• 18 Handicrafts (14 states representing)

• Curated theme display of exquisite handloom saris of India 
• Live loom and craft demonstration 
• Workshops and talks on saris and sustainability.
• Folk dances of India 
• Delicious regional cuisines etc 

Handloom sector is a symbol of our country’s rich and varied cultural heritage, besides being one of the key sectors providing employment to a large number of people, especially women. The handloom sector of India engages more than 35 lakh persons. The art of handloom weaving has traditional values attached to it and each region has exquisite varieties. The uniqueness of handloom such as Venkatgiri, Uppada Jamdani, Magalgiri, Tussar, Muga, Mekhla Chador, Kota doria, Tangail, Gujarat Ikat, Patola, Kutchi, Pashmina, Pochampally, Narayanpet, Gadwal, Chanderi Cotton and Silk, Sambhalpuri, Kotpad, Karvath kati, Jamdani, Moirangphee, Banarasi Brocade, Tanchoi, Bhagalpuri Silk, Block Printed Saris etc. to name a few attracts saris across the globe with exclusive art, weaves, designs and traditional motifs.

Government of India has launched the various schemes for Handloom for branding of high-quality products with zero defects and zero effect on the environment to encourage and to give a distinct identity to the products, apart from highlighting the uniqueness of the products.  It also serves a guarantee for the buyer that the product being purchased is genuinely handcrafted. All the exhibitors at the exhibition have been encouraged to display their exquisite products and thus aim to improve the market for Handloom saris and earnings of the handloom community.

The Mega Event “VIRAASAT – My Sari My Pride” Sari Festival and exhibition will be open to public from 11 am to 8 pm from 15th to 28th December 2024.

For further information please contacts NHDC;
E-mail: [email protected]

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