New Delhi [India], March 6: In today’s competitive education landscape, coaching institutes and colleges face an increasing challenge—how to consistently drive admissions and footfalls. With students having more choices than ever before, traditional marketing methods are proving less effective.
To understand the science behind successful admission campaigns, we spoke with Pushpendra Singh Rathore, Co-founder & CEO of Educrafters. Rathore has immense experience in the education industry and has already worked with some of India’s biggest educational giants, including PACE IIT-MEDICAL, Career Point, Vibrant Academy, Chirayu University, PhysicsWallah, Unacademy, and many others. His expertise in admission marketing has helped numerous coaching institutes and colleges acquire more students through data-driven strategies.
In this exclusive interview, he shares insights into why many institutes struggle with admissions, what’s working today, and how institutions can create a steady flow of enrollments.
The Challenge: Why Many Institutes Are Facing Admission Struggles
Q: Many coaching institutes and colleges are reporting a decline in admissions. What do you think is causing this shift?
Pushpendra Singh Rathore: The biggest reason is the change in student behavior. Today, students don’t just enroll in the nearest institute; they thoroughly research, compare multiple options, and look for proof of results before making a decision. Unfortunately, many institutes are still relying on outdated marketing methods that no longer work.
One of the major issues is visibility. Many institutes are still dependent on traditional advertising like newspapers, banners, and pamphlets, but students today are searching for courses online. If an institute isn’t present where students are looking, they simply don’t exist in their consideration set. Another common mistake is the lack of a structured admission funnel. Many coaching centers collect leads but fail to nurture and convert them effectively. Lastly, there is a lack of trust-building efforts. Institutes that focus only on selling their courses instead of engaging with students often struggle to convince them to enroll.
The Key to More Admissions: What Works Today
Q: Given these challenges, what strategies are actually working for institutes to increase admissions?
Pushpendra Singh Rathore: The institutes that succeed in today’s landscape are those that understand student psychology and build structured admission funnels. At Educrafters, we focus on three core areas that drive real results.
First, institutes need to be present where students are searching. Most students today research online before making an enrollment decision. If an institute does not have strong visibility on Google, YouTube, or social media, it is losing potential admissions. We help institutes build a strong digital presence so that they appear exactly where students are looking.
Second, turning interest into actual admissions requires a structured follow-up system. Many institutes get inquiries but fail to convert them due to poor communication. We help them set up automated follow-ups through WhatsApp, email, and phone calls to nurture leads and guide students from initial interest to final enrollment.
Third, building trust is critical. Students today don’t just believe advertisements; they want proof. Institutes that showcase real success stories, student testimonials, and genuine results build credibility and see higher enrollment rates. When students see the real impact of a coaching institute’s teaching, they are far more likely to choose it over competitors.
The Importance of Walk-ins and How to Increase Footfalls
Q: While online admissions are growing, many institutes still depend on walk-ins. How can they ensure a steady flow of footfalls?
Pushpendra Singh Rathore: Walk-ins remain one of the highest-converting channels for admissions. A student who physically visits an institute is already interested; they just need a final push to enroll. To increase footfalls, institutes need to implement a few key strategies.
First, location-based advertising can help bring in students from nearby areas who are actively looking for offline coaching. Many students hesitate to visit an institute simply because no one follows up with them. A simple reminder through a WhatsApp message or a phone call can significantly increase walk-ins. Additionally, offering incentives like free demo sessions or career counseling consultations gives students a reason to visit. Once they experience the learning environment firsthand, the chances of conversion rise significantly.
The Future of Admissions: What’s Changing in Student Enrollment?
Q: Looking ahead, what trends do you see shaping the future of student admissions?
Pushpendra Singh Rathore: The future of student admissions will be driven by personalization, automation, and community-based engagement. Institutes that leverage AI-driven lead nurturing will see better conversion rates, as automated systems will be able to analyze student behavior and send them relevant, personalized information.
Another major trend will be community-driven marketing. Educators who actively build and engage with student communities on platforms like WhatsApp, Telegram, and YouTube will establish stronger connections and long-term brand loyalty. The shift towards a hybrid admissions model—where institutes combine online enrollments with offline walk-ins—will also become the new standard.
Institutes that embrace these trends will have a competitive advantage, while those that continue relying only on old-school methods will struggle to stay relevant.
Final Advice for Institutes Looking to Scale Admissions
Q: If you had to give one piece of advice to coaching institutes and colleges struggling with admissions, what would it be?
Pushpendra Singh Rathore: The biggest mistake institutes make is assuming that simply having a good course is enough. In reality, student decision-making is influenced by trust, visibility, and engagement. If institutes want to increase admissions, they need to focus on being present where students are searching, engaging with them instead of just advertising, and creating an admission funnel that guides students from inquiry to enrollment.
At Educrafters, we have helped multiple coaching institutes and colleges build structured, data-driven admission strategies that ensure a steady flow of enrollments. By combining digital marketing, lead nurturing, and trust-building techniques, institutes can significantly improve their admissions without relying on outdated methods.
Conclusion
With increasing competition in the education space, institutes need to adapt to modern admission strategies. Simply putting out ads is no longer enough—building trust, engaging with students, and having a well-structured funnel is what drives real results. Through a proven combination of digital marketing, lead nurturing, and student engagement techniques, Educrafters is helping educational institutions scale their admissions and increase walk-ins effectively.
Follow Pushpendra Singh Rathore on LinkedIn: https://www.linkedin.com/in/pshpndrrathore
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