The anthem was launched at their 50th anniversary grand celebrations in Goa with Indian Idol winners Pawandeep Rajan, Arunita Kanjilal & Shanmukha Priya.”
The SOMANY brand anthem is an extension of the SOMANY value proposition as a Tile manufacturer of the future, which draws inspiration from its rich brand legacy of over 50 years. The song is inspired by the brand’s ethos of its customers’ Zameen se Judey.
The ‘Anthem’ is being launched digitally across Facebook, YouTube and Instagram. The combined marketing approach designed for the anthem leaves no stone unturned by targeting PAN India’s audience via Social media platforms.
The ‘Anthem’ has been developed with the company’s advertising agency Law &
Kenneth Saatchi & Saatchi (LKSS).
Social media handles:
Facebook Link (3min):- https://fb.watch/eg_lXUXsl5/
Instagram(3min):- https://www.instagram.com/tv/CfnubjJDVpf/?utm_source=ig_web_copy_link
youtube(3min):- https://youtu.be/YewNjXZKRSw
About Somany Ceramics Limited:
Somany Ceramics Limited (SCL) is one of India’s leading players in the ceramic industry. The company is a complete solution provider of décor solutions with the widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitary ware and Bath Fittings. It is India’s largest manufacturer and marketer of tiles through its pan-India presence and also exports its products to more than 55 countries across six continents. The company has access to a capacity of about 75 million square meters per annum of tiles through 2 own plants, seven subsidiary/ associate plants and outsourcing tie-ups.
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