New Delhi (India) July 27 : In a recent discussion with marketing consultant and author Samarth Mahere, we unearthed rare truths about the state of marketing and branding industry in India and gained some valuable insights.
Indian small businesses facing umpteen challenges in their marketing and branding is not a new trend to be surprised about. Over the decades, these challenges take different shapes from writing the perfect advertisement to managing high cost of marketing, navigating digital marketing advancements, and (most importantly) dealing with marketing agencies and freelancers who promise like politicians but don’t deliver the said work, let alone contributing in positive results for businesses.
Shockingly, because of ease of doing digital marketing activities and lack of in-house expertise of businesses, today there are more than 15 million digital marketing agencies and freelancers in India (Source: Razorpay) but only 2000-3000 credible agencies or freelancers who have delivered positive results, have strong portfolio, and have client testimonials to back their work!
Amidst these pervasive issues, Samarth Mahere has provided the solution that businesses ought to have. Over the past several years, he has amassed extensive experience in marketing and branding by working with various businesses in 5 different industries as a strategist, consultant, coach, trainer, service provider, and intern. Mahere is also the author of ‘One Process Marketing- The ONLY Right Way to do Marketing Effectively.’
Samarth’s approach has yielded impressive results. His efforts have scaled an EdTech online business from Rs. 40 Lakhs to Rs. 3 Cr per month in just 10 months, grown a clothing brand from Rs. 20 Lakhs to Rs. 60 Lakhs per month in a year, and helped small city doctor achieve a remarkable 26x ROI, culminating in Rs. 18 Lakhs per month in revenue (data as of 2024).
Currently, Samarth is at the helm of two businesses: Effica Consulting and UniCado- The Performance Marketing Bureau. Effica Consulting focuses on developing effective marketing strategies, brand strategies, and overall marketing optimization for businesses. UniCado specializes in performance marketing, emphasizing result-driven online advertising.
Samarth believes that effective marketing is a structured process. When asked about this process, he detailed its five key components that make up Effective Marketing Process, which he also elaborates on in his book:
- First is Marketing Research which is necessary to know everything about businesses’ audiences and to know what their competitors are doing, including their ads.
- Following Research, comes Brand Strategy that makes businesses different from their competitors and becomes the cornerstone of their entire positioning.
- Third is building Marketing Strategies for high quality leads, and to build a strong brand in the market.
- Fourth is Marketing Optimization where the focus shifts to getting maximum ROI and results from the strategies and taking the right implementable steps of all marketing activities.
- Last component of this process is Copywriting which means creating persuasive content in all the platforms to maximize conversions.
Samarth asserts that by following this process and its 78 elements, businesses can significantly boost their marketing outcomes and establish a strong market presence.
Effica Consulting offers tailored services to meet the diverse needs of businesses:
- Strategizing- a DFY solution where they implement the entire Effective Marketing Process for the businesses on their behalf
- Coaching and Consulting- a DWY approach where they support business owners to implement all elements of Effective Marketing Process with personal 1-1 feedback, and
- Training- a DIY initiative where they train business owners and their teams on Effective Marketing Process to implement all marketing activities effectively.
Based on business’ resources, state in its industry, and goals, Samarth suggests the best service to consider that ensures the maximum value to clients.
UniCado specializes in Performance Marketing. It has built a reputation of integrity and accountability, delivering tangible measurable results with a team of specialized professionals.
Samarth encourages business owners to make informed decisions, whether it’s selecting an agency, choosing strategies, or crafting advertisements. He emphasizes the importance of taking control of their marketing efforts, given its critical role in business success. Please Visit for more Information : https://samarthmahere.in/
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