New Delhi [India], June 28: In the age of data is the new oil, companies are always on the lookout for professionals who could mine insights from mountains of data. Enter: Business Analytics. And in case you wish to enter the domain with a strong footing, a PGDM in Business Analytics can prove to be the ideal stepping stone to your career.
Let’s tear apart what is that offer you that is so precious and how it will open doors to some of the most successful careers today.
What is Business Analytics?
Business Analytics (BA) is the practice of iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis. From fundamental data analysis to predictive modeling all the way to machine learning, depending upon the complexity of your organization and the data goals.
In more basic terms, it lets businesses answer questions such as:
- What happened?
- Why did it happen?
- What’s likely to happen next?
- What should we do about it?
Business Analytics contributes to almost everything – enhancing marketing strategies, optimising operations, and predicting revenue.
Why do PGDM in Business Analytics?
Business Analytics under PGDM (Post Graduate Diploma in Management) is essentially a fusion of management fundamentals with modern analytical tools and techniques. A PGDM in this field will teach you far more than just coding or data science – but the application of analytics to real business problems.
Key Advantages:
Curriculum that’s business-oriented: These are courses that are created based on what employers want you to know.
Tech and business mash-up: You’ll gain expertise with tools like Python and SQL, and learn how to communicate your findings to managers and stakeholders.
Real-world application: Projects, internships and case studies help close the achievement gap and provide real life business problems.
PGDM (Business Analytics) Syllabus
Though the content might be slightly different in various institutes, here’s what a 2-year PGDM in Business Analytics will look like:
First Year – Management & Analytics Principles
- Principles of Management
- Statistics for Business
- Marketing Management
- Financial Accounting
- Data Analytics Fundamentals
- Business Communication
- Excel for Data Analysis
- Organizational Behavior
- Visualizing Data Using Tableau or Power BI
Second Year – Core Analytics and Specializations
- Predictive Modelling and Forecasting
- Machine Learning for Business
- Data Mining and Warehousing
- Business Intelligence Tools
- Big Data Analytics
- Marketing Analytics / Financial Analytics / HR Analytics (Open Electives)
- Cloud Computing and AI in the Business
- Strategic Management
- Capstone Project & Internship
- The Tools and Technologies You’ll Get to Use
- This is a PGDM program where you won’t be learning theory — you’ll be experimenting with the latest tools and platforms such as:
- Statistical programming in Python and R
- SQL for data queries
- Data Visualization: Power BI / Tableau
- Excel Advanced for modeling
- Google Analytics of the digital variety
- Hadoop / Spark for working with big data
More Advanced Machine Learning packages (or part of the advanced modules) such as Scikit-learn or TensorFlow
Career after PGDM in Business Analytics
Upon your graduation with PGDM in Business Analytics, plethora of job roles emerges across various industries:
Business Analyst
You act as an angel of data whispering between data teams and business units, turning data into actionable business insights.
Data Analyst
You crunch numbers and clean data, visualize the results and communicate insights to help make operations and decision-making better.
Data Scientist (Entry Level)
If you delve further into programming and modeling, you’ll develop algorithms and models that predict outcomes.
Marketing Analyst
Leverage of consumer data for better marketing, category segmentation, and price setting.
Financial Analyst (Analytics Focused)
Monitor important financial indicators and leverage predictive models to support investment and budgeting decision-making.
Product Analyst / Ops Analyst
Know how a product or process is working, and suggest changes to make it work and perform better.
Consultant (Analytics / Strategy)
Collaborate with clients, analyze performance data and suggest business enhancements.
Industries Hiring:
- Ecommerce & Retail (Amazon, Flipkart)
- IT & Consulting (TCS, Infosys, Accenture) Related: Things You Should Know Before Hiring an SEO Consultant
- BFSI (HDFC, ICICI, Axis Bank)
- Healthcare (Apollo, Fortis)
- Manufacturing & Supply Chain
- Startups and Tech Products Companies
Who Should Opt for PGDM in Business Analytics?
This program is ideal for:
- Commerce, Engineering, IT or Science graduates who want to combine business and analytics.
- Career changer professionals who want to move into analytics.
- Students who are tech savvy, good with numbers, problem-solving and curious about data-driven decisions.
- All those who are looking forward to working in upcoming job profiles in demand, both in India and abroad.
Prospective Scope of Business Analytics in India.
The Business Analytics Market in India is developing exponentially. Now, with digital transformation, every organization, be it large or small, is gathering data, yet many don’t have a clue what to do with it. This is where experienced analytics talent comes in.
The Business Analytics industry in India will touch at USD 12 billion by 2026, and this will create thousands of jobs across sectors. The salaries offered are quite competitive as well, particularly when there are some hands-on tools and certifications included in your PGDM profile.
Why Opt For PGDM in Business Analytics from a Top Institute
The choice of the B-school can matter a lot. Here’s what it looks like at an elite institution:
Industry-aligned courses: Courses designed in partnership with top companies. Certifications: Many institutes feature well-known certifications in analytics tools. Real-world projects and internships: So that you’re not just learning—you’re doing.
Placement assistance: Deep connections with companies where analytics are recruited.
Mentorship from Professionals: Get trained by the top-notch professionals who have 5+ years of experience in the analytics world.
Why IMS Ghaziabad is a Smart Choice To Pursue PGDM in Business Analytics
In case you wish to pursue Business Analytics from a B-school that is known and reputed, IMS Ghaziabad is also an option, and it is one of the Best PGDM institutes in Delhi NCR.. Here’s why:
Relevant Curriculum: The curriculum includes the latest industry tools such as Python, Tableau, and R, and focuses on analytics-dedicated case studies.
Industry Exposure: Workshops, guest lectures and live analytics projects with corporate partners, are available on a continuous basis.
Placement Opportunities: IMS has placement collaborations with companies of IT, BFSI, consulting various other sectors seeking PGDM Analytics students.
Faculty and Mentorship A blend of academic and industry with a focus on guiding students in the theoretical and the applied.
Add on Certifications: You will gain certifications in Power BI, Google Analytics, and more — adding to your resume for applying for analytics jobs.
With a robust placement record and a focus on experiential learning, IMS Ghaziabad is an ideal option for aspiring business analysts and future data-centric leaders.
Conclusion
A PGDM in Business Analytics is more than a postgraduate diploma- it is the path to an exciting and rewarding career in one of the fastest-growing and dynamic sectors. Whether you’re interested in crunching numbers, solving business problems, or tackling cutting-edge tech like machine learning or artificial intelligence, this program teaches you the skills and mindset you need to succeed.
In the age of data overload, what organisations need is not more data, but the skill to make sense of it. If it is your kind of challenge, then PGDM in Business Analytics is best for you.
Frequently Asked Questions
- What is PGDM in Business Analytics?
PGDM in Business Analytics is a professional programme teaching how to analyse how enterprises work and what they can do for them. It is designed to develop
analytical, problem-solving and data-driven decision skills. Typical content for the program includes statistics, data management, data visualization, predictive modeling and business strategy.
- Is PGDM in Business Analytics worth IT?
Is PGDM (Post Graduate Diploma in Management) in Business Analytics good to pursue? The demand is so great in fact, that the field promises to be a lucrative one, as more and more businesses rely on data in making their decisions, and taking up a PGDM can provide the requisite knowledge and skills to find success in the field.
- What is the salary of PGDM in Business Analytics?
The average Management PGDM (Post Graduate Diploma in Management) Business Analytics salary is most likely come up to ₹8 LPA to ₹12 LPA, with some companies who can offer even more depending upon your skills, experience and the company you are working. Entry-level salaries may be anywhere between ₹9-20 LPA, while experienced individuals can earn up to ₹25 LPA.
- What is the salary of 1 year PG diploma in Business Analytics?
A 1-year PG Diploma in Business Analytics may help you command anywhere between ₹5-10 Lakhs per annum initially for freshers, and higher based on experience, skills and industry as well. Professionals with 7+ years of experience could draw as much as ₹17-25 Lakhs per annum.
