In a world where business and creativity often exist in separate spheres, Nikhil Arora is proving that true innovation lies in their intersection. As the CEO of LYB (Life You Beautiful) Group of Companies, he has built a diverse empire spanning real estate, event management, drone shows, car and camera rentals, and sports analysis. With a deep passion for art, technology, and experiential storytelling, Nikhil’s ventures like Phuket Drone Shows and Project Serotonin in Thailand are setting new benchmarks in entertainment and luxury hospitality.
From his roots in Delhi, India, to making a name for himself in Dubai, he has become a global entrepreneur whose vision extends far beyond traditional industries. His approach is clear: innovate, disrupt, and create experiences that leave a lasting impact.
Reimagining Entertainment with Drone Technology
The entertainment industry is evolving, and Nikhil Arora is at the forefront of this transformation with Phuket Drone Shows. Moving away from traditional fireworks and stage effects, his drone light shows offer a futuristic, synchronized, and environmentally friendly alternative. These stunning aerial performances have already captured the attention of major corporations, luxury brands, and global event organizers.
The beauty of drone technology lies in its versatility—whether it’s illuminating wedding celebrations, sports events, music festivals, or corporate galas, the possibilities are endless. Nikhil envisions expanding this concept beyond Phuket, bringing these breathtaking spectacles to cities worldwide.
“Technology is no longer just about utility—it’s about storytelling, emotion, and creating moments that people will never forget,” says Nikhil.
Project Serotonin: Where Luxury Meets Experience
While entertainment is one part of his empire, luxury hospitality and experiential design are another. Project Serotonin, based in Phuket, Thailand, is not just a high-end retreat—it’s an immersive space designed to elevate human experiences. Combining elements of art, sound, wellness, and sensory technology, this project caters to those who seek a new kind of luxury—one that stimulates the mind as much as it pampers the body.
From AI-powered mood-enhancing environments to personalized music curation for guests, every detail of Project Serotonin is carefully crafted to make visitors feel emotionally and creatively recharged. It’s not just a stay—it’s an experience.
Beyond Business: The Art and Sport Enthusiast
Despite his deep involvement in business, Nikhil remains an artist at heart. Whether through photography, design, or music, his creative vision shapes everything he does. He believes that entrepreneurship itself is an art form, where each project is like a masterpiece in the making.
Additionally, his role as a sports analyst showcases his analytical mindset and deep understanding of game strategy. Whether breaking down the dynamics of a cricket match or analyzing player performances, he brings the same precision to sports as he does to his business ventures.
What’s Next for Nikhil Arora?
With a net worth of ₹50 crore and an empire that keeps expanding, the future holds limitless possibilities for Nikhil Arora. He is already exploring:
- AI and Metaverse-driven event experiences
- Global expansion of drone shows to new markets
- Luxury hospitality projects in Europe and the Middle East
- Investment in sports-tech startups and digital innovation
For Nikhil, success isn’t just about financial growth—it’s about creating something meaningful, breaking barriers, and inspiring the next generation of innovators. Whether in business, art, or sports, he is shaping the future, one bold idea at a time.
And the world is watching.
