IMAST Operations Private Limited, headquartered in Indore, India, stands at the forefront of the SaaS industry with its innovative solutions designed for sales operations and loyalty management. Founded by Akash Joshi and Ankur Pathak, IMAST was established to address a critical gap in the market. Traditional ERP systems were adept at managing production activities but fell short in enhancing sales and customer engagement. Recognizing this, the founders developed a suite of tools aimed at transforming and automating business processes, with a strong emphasis on fostering brand loyalty.
IMAST’s flagship offering, IMAST 360, is a comprehensive platform that integrates various critical functions into a single solution. This platform includes Sales Force Automation (SFA), Distributor Management System (DMS), and several loyalty systems, catering to a wide range of business needs. IMAST 360 is designed to streamline sales and loyalty-related processes, making it an indispensable tool for businesses aiming to enhance operational efficiency and customer engagement.
In 2024, IMAST introduced several advanced features to IMAST 360, further cementing its position as a leader in the SaaS industry. These new capabilities include AI-driven engagement, gamification, live location tracking, automated voucher rewards, one-click invoicing, predictive ordering, and advanced analytics. These enhancements are not merely incremental updates but represent significant advancements that enable businesses to optimize their operations and gain valuable insights for growth.
The success of IMAST is evident in its impressive client base, which includes major companies such as Ashok Leyland, Raymond’s, Fuji Films, and Eveready. The company boasts a remarkable client retention rate of 95%, reflecting the effectiveness and reliability of its solutions. As of 2024, IMAST is valued at ₹100 crore, a testament to its rapid growth and strong market presence. This valuation highlights the company’s success in delivering high-quality, integrated solutions that resonate with businesses across various industries.
Under the leadership of Akash Joshi, who serves as the CEO and Co-Founder, IMAST has consistently prioritized innovation and client satisfaction. With over a decade of experience in sales, marketing, and branding, Joshi has played a pivotal role in helping over 100 brands build and maintain strong relationships with their channel partners, influencers, and customers. His expertise in loyalty programs, branding strategies, and sales channels has been instrumental in shaping IMAST’s offerings and driving its success.
IMAST’s technological infrastructure is built to support scalability, security, and compliance with international standards. The platform is hosted on AWS, providing a secure and reliable environment for clients. The company adheres to ISO, GDPR, and SoC2 standards, ensuring that client data is protected and privacy is maintained. Additionally, IMAST is known for its practical approach to implementation, offering comprehensive training and support to clients. This hands-on approach enables businesses to quickly adapt to new systems and maximize their efficiency, allowing them to focus on their core activities while benefiting from IMAST’s advanced solutions.
Looking ahead, IMAST Operations Private Limited is well-positioned for continued growth and expansion. The company’s innovative features and strong market presence set it apart as a leader in the SaaS industry. With its impressive valuation and commitment to client success, IMAST is poised to drive the future of sales operations, helping businesses navigate the complexities of the modern market. The company’s dedication to delivering state-of-the-art technology solutions ensures it will remain a key player in the industry, empowering businesses to achieve greater efficiency, growth, and success.
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