Cream Story took indulgence to a new level with its Gold Digging Fest in July — a bold and exciting campaign that saw real gold coins embedded in its bestselling Dream Cake. Held across all outlets, this unique fest turned a beloved dessert into an unexpected treasure trove.
Each day, select Dream Cakes were carefully packed with certified gold coins, offering lucky customers a golden surprise. The campaign generated long queues and massive excitement, with cakes selling out quickly.
“It was about creating a moment of joy and wonder,” said co-founder Shinas. “We wanted to give our customers more than dessert — an unforgettable memory.”
The Dream Cake, already a fan-favorite for its rich, layered texture, became the centerpiece of this golden celebration. With gold prices soaring, the opportunity to win gold while enjoying dessert only added to its allure.
The campaign gained major traction on social media as customers shared their “gold finds,” further boosting brand visibility. The Gold Digging Fest became one of Cream Story’s most successful experiential campaigns, reinforcing its reputation for blending flavor, fun, and flair in memorable ways.
