The new-age beauty platform bridges Korea’s finest innovations with India’s personalized skincare needs.
New Delhi [India], May 13: FOY, India’s first experiential K-Beauty discovery platform, launches its highly anticipated Korea campaign — a major step in its mission to transform how consumers engage with skincare.
At a time when Korean beauty is reshaping global beauty standards, FOY delivers what truly matters: curated innovation, ingredient-led discovery, and solutions tailored to Indian skin needs. By connecting the world’s most coveted Korean brands with personal beauty journeys, FOY is setting a new standard in skincare personalization.
Built to simplify an overwhelming market, FOY empowers users to discover what actually works — whether it’s a viral serum trending online or a specialized formula solving real skin concerns. Every touchpoint, from AI-driven skin quizzes to curated ingredient-first product pages, is designed to make beauty smarter, faster, and truly for you.
Through FOY’s Global Store, Indian consumers gain first access to Korea’s most sought-after beauty innovations — delivered before they hit mainstream shelves. Whether it’s the latest viral sensation or a breakthrough formula setting new standards, FOY ensures the best of K-beauty reaches India first. From trending brands like Dr. Althea, Medicube, House of Hur, Hince, Ilso,Heveblue etc , to emerging indie gems, FOY curates what’s trending in Korea right now — making global innovation just a click away.
FOY’s Korea campaign isn’t about chasing trends — it’s about curating what matters. Every product is carefully selected for its ingredient integrity, innovation, and real relevance to Indian skin tones, lifestyles, and climates. From hydration-boosting essences perfect for humid summers to barrier-repair serums suited for sensitive skin, FOY introduces K-beauty solutions that aren’t just popular — they’re purposeful.
“K-beauty is setting the pace for global beauty innovation, and Indian consumers are seeking more than just trends — they’re demanding the best,” said Bhavika Kothari, Founder of FOY. “At FOY, we’ve carved a niche by bringing the finest, most effective Korean skincare directly to India, curated with an understanding of Indian skin needs. Our Korea Campaign marks just the beginning — FOY is set to become the ultimate destination for all things K-beauty, where global innovation meets personalized beauty.”
The Korea curation features premium cleansers, toners, serums, and sunscreens from breakthrough brands like Haruharu Wonder, Mary & May, WHA’YUNSUL, REVCELL, One Thing, COSRX, TFIT, HYAAH, Nine Less, Hince and more . Each product is selected for performance, ingredient innovation, and its ability to deliver results tailored for Indian consumers.
By eliminating unnecessary noise and focusing on what truly matters, FOY reshapes how beauty discovery happens in India: ingredient-first, skin-first, you-first.
Campaign Video: https://www.instagram.com/reel/DJGdQx1xiMN/?igsh=MXRnZTg1Z3JleWpycw%3D%3D
About FOY:
FOY is India’s pioneering beauty discovery platform, offering hyper-personalized skincare and makeup recommendations through AI-driven tools and expert-led curation. Founded by Bhavika Kothari, FOY bridges Indian consumers with both homegrown and global brands, enabling intentional discovery through skin quizzes, foundation finders, and educational content. FOY is built for a new generation that demands beauty that feels effortless, effective, and personal.
Digital Footprints:
Website: https://foyforyou.com/home-page
Instagram: https://www.instagram.com/foy_foryou
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