New Delhi (India), April 30: Chairs are an integral segment of any space as their look, comfort, and durability speak volumes about the person’s health, productivity and focus. Being an indispensable part of our daily lives, a good chair is equivalent to a good friend who uplifts, nurtures and provides comfort like a good companion.
Channelling the same belief and finding a discrepancy between good Indian-made chairs at cost-effective prices, Da Urban, a completely bootstrapped company, was launched with a firm vision that every Indian should have access to premium chairs to elevate and enhance the overall look and feel of the space. Striding ahead with the same commitment towards excellence, Da Urban proudly crossed 40 crores of annual revenue in the FY 2023-24, which depicts the growing army of loyal customers for the brand. Growing at 100% year on year, the brand aims to cross 100 crore revenue within two years.
Power of Make in India
Incorporated in 1998 under the parent company Metro Furniture, a premier furniture-making company whose main objective was to provide complete office furniture solutions for all market segments. Before the viral ‘Make in India’ campaign, the company had a far-sighted vision and harnessed the power of the skilled Indian workforce to create a brand that is proudly Indian in all its endeavours. The whole manufacturing setup is in Delhi, reducing logistics costs and making the chairs pocket-friendly. Also, with the products being directly from the manufacturer to the end customer, eliminating middlemen leads to the chairs being more affordable.
Unique Office Chair Designs
Armed with the goodwill of numerous years in the market and a commitment to providing the best to customers, Da Urban has become one of the disruptors in the Indian market. Not just limited to office chairs, the brand also offers bespoke furniture, sofas, stools, and more for a fully automated furnished look. With a wide variety to choose from, each customer’s distinct style and criteria are kept in mind while crafting the perfect chair accordingly, which makes them blindfoldedly trust the brand for all their furniture needs.
Amalgamation of Design and Innovation
Their experts and in-house designers meticulously and diligently ideate new ideas to provide maximum comfort with the best designs. Keeping innovation as the cornerstone, each piece from scratch to finish is a labour of love fuelled by functionality, aesthetics and style. To blend well with the office atmosphere where a person spends more than 8 hours every day, the chair should fit as a glove for the customer’s needs. With the rise of the work-from-home culture, there has been a rapid increase in sales for Da Urban because of the office chair requirement in every home.
A Pan India Presence
This innovative D2C brand, which prides itself on pushing the benchmark with the launch of new models, is experiencing exponential growth in sales and turnover. With a solid pan-India presence through direct and franchise outlets, the brand also has a brilliant online presence. They sell mainly on the homegrown website www.daurban.com and online platforms like Amazon, Flipkart, and Pepperfry, to name a few. With a zealful drive towards making Da Urban the best homegrown brand in India, the brand has become a bestseller on Amazon and a platinum seller on Flipkart. It also caters to offline clients with a strong offline dealer network across India.
An Unparalleled Customer Service
What differentiates Da Urban from other brands in the market is its high quality, bespoke designs and exceptional comfort, great after-sales service, and strong CRM support team. From delivery to setup, the brand only leaves the customer’s side once they are delighted. Even minor adjustments to provide the utmost comfort level make Da Urban a reliable brand where quality seamlessly meets affordability.
Remarkable Achievements
With sales of over 1,00,000 office chairs in the last FY 2023-24, the company projects a flourishing increase in the current year. Having been bestowed with several awards, Da Urban was recognised as the Most Trusted Brand of the Year by the Global Excellence Awards in 2022. The brand was nominated for the Prestigious Rising Brands of India 2021-22 and the Industry Leader Awards 2023. Also, its success has been extensively covered in articles by Hindustan Times and English Jagran for Best Quality Office Chairs Brands in India.
Conclusion
India, now Asia’s fastest-growing office space market, certainly needs the very best office space. The growing Indian office market also needs world-class utility products for the third largest economy in the world, with a GDP of $5 trillion. Da Urban, whose product is proudly ‘Made In India,’ is displaying the power of the Indian market on the world forum and is making waves in the furniture sector with unprecedented growth and peerless style.
Website – www.daurban.com
Instagram – https://www.instagram.com/da.urban/
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