Bhubaneswar, Odisha — When Pradeep Kumar Nayak started Green Chocy in 2023, he did not begin with investors, a legacy business, or a large team. At just 26 years old, he began with a simple idea: to create a café that felt warm, affordable, and rooted in everyday moments over chai and coffee. Two years later, that idea has grown into Green Chocy Pvt. Ltd., a crore-valued café company with expanding outlets and strong daily business performance.
Nayak’s journey from zero to building a company valued above ₹2 crore stands out in an industry where rapid growth is often driven by heavy funding. Instead, Green Chocy’s growth has been organic, shaped by careful operations, customer trust, and consistent execution. What started as a passion-led café in Bhubaneswar officially transitioned into a private limited company in 2025, reflecting the brand’s move toward structured and long-term expansion.
Green Chocy was built around the belief that chai and coffee are more than routine beverages. Under Nayak’s leadership, the brand focused on creating a welcoming space where customers could slow down, connect, and feel comfortable. This philosophy shaped everything from menu design and pricing to outlet ambience and service style.
The company’s outlets today generate business of up to ₹1 lakh per day in key locations, supported by high footfall and repeat customers. Rather than chasing premium pricing, Green Chocy positioned itself as an accessible café brand. Its menu offers a wide range of chai varieties, coffee, cold beverages, and simple comfort food, designed to suit students, working professionals, and families alike.
Nayak’s hands-on involvement has been central to maintaining consistency across outlets. From staff training and operational standards to customer experience, he has remained closely connected to day-to-day execution. This approach has helped Green Chocy scale without losing the warmth and familiarity that defined its early days.
Beyond commercial success, Nayak has placed strong emphasis on responsible business practices. Green Chocy promotes a clean and mindful café environment and does not associate with harmful by-products. Guided by a “No Plastic, More Organic” philosophy, the brand encourages sustainable choices and conscious consumption. This value-driven approach has resonated with young customers who seek brands aligned with their lifestyle and beliefs.
The company’s growth has not gone unnoticed. Green Chocy has received media attention for becoming a crore-level business within two years without external funding. Its digital presence has also strengthened significantly, with growing engagement across social platforms and steady brand search interest, reflecting increasing recognition among urban youth.
Green Chocy’s franchise-led expansion model is another outcome of Nayak’s long-term thinking. Franchise partners are supported through structured training, standardized interiors, and centralized supply systems, allowing them to operate efficiently while maintaining brand quality. This model has enabled the company to expand while preserving control over customer experience.
Despite early success, Nayak remains focused on disciplined growth rather than rapid scale. His vision for Green Chocy is not limited to opening more outlets, but to building a café brand that customers trust and return to regularly. With strong per-outlet performance, a growing customer base, and a clear operational framework, Green Chocy continues to move forward as a founder-led business built on consistency and purpose.
As the company enters its next phase, Pradeep Kumar Nayak’s journey serves as an example of how clarity, patience, and execution can turn a small idea into a meaningful and sustainable enterprise.
For more information, visit https://www.greenchocy.com
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