New Delhi [India], July 3: In an industry flooded with experimental budgets and startup losses, GroomYourGram stands out as a rare example of a profitable and performance-first influencer marketing agency. From the heart of Mumbai’s Lokhandwala, this bootstrapped firm has carved a niche by consistently turning influence into income, not just for itself, but for over 300 brands it has served.
In just five years, GroomYourGram has executed over 1,000 campaigns across sectors including beauty, pharma, automotive, BFSI, and fashion. With no external funding and a 32-member team, the agency runs a lean yet scalable operation, proving that in India’s booming creator economy, ROI-focused marketing is not a myth—it’s a model.
Their numbers speak clearly. Backed by a vetted community of over 400,000 influencers and managing 10,000+ monthly influencer activations, GroomYourGram delivers scale with accuracy. What’s more, it has been profitable since Day One—a metric that very few players in the creative or marketing industry can claim.
At a time when most digital agencies run on speculative valuations, GroomYourGram’s commitment to organic growth and fiscal discipline offers a powerful counter-narrative. It has received several investment offers, many from prominent VC and PE firms, but declined all of them. As per the leadership team, “No offer so far aligns with our long-term vision. We’re not building for exits—we’re building for impact.”
The agency has worked with a range of high-impact clients. From HDFC Bank’s LinkedIn growth campaign to influencer programs for Glenmark, Cipla Health, and Mercedes-Benz (Landmark Group), GroomYourGram applies a customized ROI framework that maps deliverables to digital outcomes. It isn’t just about influencer visibility—it’s about sales conversions, sentiment tracking, and community building.
Beauty and personal care brands like Juicy Chemistry, Dot & Key, Tira Beauty, Pilgrim, and Rene Cosmetics trust the agency for micro-influencer networks that create authenticity. Meanwhile, fashion labels like Snitch, Spykar, Pepe Jeans, Freakins, and Libas rely on GroomYourGram for high-engagement UGC that converts directly to purchase behavior. Even in the high-aspiration automobile sector, GroomYourGram has powered brand experiences for Renault and Skoda Kylak (Regent Group) with top-tier influencer integrations.
But what truly cements their edge is their early bet on trends. GroomYourGram was among the first agencies to launch brand campaigns via Instagram Reels in India. It also became one of Moj’s four selected agency partners, helping shape the regional creator economy in India during the short-form video platform boom.
The team is led by Palak Tannaa, a respected digital strategist and voice in the marketing world, with a LinkedIn following of 62,000+. Rather than placing the spotlight on one individual, the brand’s philosophy revolves around collective innovation and in-house talent. Their office in Andheri West operates with the intensity of a startup and the processes of an enterprise.
Operationally, GroomYourGram runs on a hybrid model that integrates human curation with automated campaign reporting. The team is currently developing an AI-enabled influencer performance dashboard that will offer real-time ROI, engagement quality, and sentiment analytics—bridging a longstanding gap between campaign execution and CFO-aligned accountability.
For Mint readers, especially founders, marketers, and institutional investors, GroomYourGram represents more than a media agency. It is a rare profitable venture in the creator economy, built without dependency on capital inflows. It shows how a deeply specialized service can outperform generalized 360° agencies that dilute expertise for expansion.
In the coming year, GroomYourGram aims to deepen vertical specialization, expand into tier II markets, and onboard high-growth D2C and IPO-bound brands. More importantly, it plans to do all this while retaining its bootstrapped DNA, ensuring that every growth milestone is earned, not bought.
If digital marketing is an industry still wrestling with inflated expectations, GroomYourGram is the reminder that sustainable success is not just a story—it’s a strategy.
FOR MORE INFORMATION
https://www.linkedin.com/in/palak-tannaa-influencermarketingexpert/
