At just 21, Lucky Gupta is a striking example of India’s new generation of entrepreneurs — young minds not waiting for permission or experience to create change, but instead stepping up to solve real problems with fresh thinking.
Born and raised in Noida, Lucky’s early years weren’t spent chasing trends but observing the world with curiosity. During his BBA (General) studies at Amity University, while others focused purely on academics, Lucky spent time understanding how real-world systems worked — especially in urban transport and tech-based services.
It wasn’t long before he noticed an alarming pattern: cab drivers unhappy with their earnings, and passengers, especially women, expressing constant concern over safety and pricing. While most ride- hailing giants were riding high on scale, Lucky saw the human cracks in their foundation. High commissions, unfair incentives, and unpredictable fare systems left drivers overworked and riders uncertain. Women, in particular, were vulnerable, with several reported incidents raising concerns over the lack of effective safety measures.
Instead of brushing it off as someone else’s problem, Lucky saw an opportunity — and OTO Cabs was born.
Aimed at rewriting the ride-hailing rulebook, OTO Cabs is India’s first subscription-based cab platform, where drivers keep 100% of their fare and pay only a fixed subscription. This not only ensures financial stability and dignity for drivers but also creates an ecosystem where they are not pressured to cut corners or manipulate the system to earn more.
For riders, OTO brings transparent pricing, no surge rates, and a laser-sharp focus on safety. From AI- powered route monitoring, real-time ride sharing, to gender-sensitization training for drivers, Lucky made sure OTO didn’t just sound different — it actually worked differently.
What sets Lucky apart isn’t just his age — it’s the clarity in his thinking. He didn’t inherit capital, nor did he rely on big industry ties. What he had was common sense, market understanding, and a genuine desire to fix what’s broken. Every decision he’s made — from full cab body branding to emotional, safety-first messaging — stems from first-hand empathy for both drivers and riders.
As Lucky often says, “Entrepreneurship isn’t about being flashy. It’s about solving a real problem well.”
Today, OTO isn’t just a cab service. It’s a symbol of smart urban mobility, fairness, and trust. And Lucky Gupta? He’s just getting started.
